something good for you to understand Shan Zhai Products

The Phenomenon of Shan Zhai Products and Culture

No matter whether you have heard the word "Shan Zhai" or not, you can't deny the fact that "Shan Zhai" is everywhere.
"Shan Zhai" is a popular word that can be used as a noun, adjective or verb. Basically, it means "cloned." It can be a cell phone, TV series, laptop computer or celebrity. Some people support this concept, but others hold a different view.
Our reporter brings us more.Reporter: Oh, my God! It's loud! When you hear an obnoxiously loud ring tone, you know it comes from a Shan Zhai cell phone. But it's just a tip of the iceberg of Shan Zhai cell phone's powerful functions.
Big LCD screens, mobile TV, high definition cameras, Bluetooth, Java support, double cards, double durations and double modes: Shan Zhai cell phone designers try their best to copy the functions of big brand phones while charging about one-third of the price of those made by authorized manufacturers.

Ma Shuai has an online store that sells cell phones, some of which are Shan Zhai made. He thinks the current Shan Zhai cell phone market is maturing."Honestly, the quality and technology of current Shan Zhai cell phones is much better than a year or two ago. After a few years of competition, some Shan Zhai technologies are mature. They have become capable manufacturers and have a registered trademark.

Their biggest markets are African and southeast Asian countries, where their products are famous for their reliability and low price."But Li Xinyan thinks this is unfair for big brand manufacturers."It's actually piracy. Successful brands may have spent a lot of time and money on technology and marketing. Shan Zhai just copies them for free. But it's hard to say: demand drives their deeds.

"The trend of Zhan Zhai is not confined in copying hardwares. Many famous TV programs and other video products are also target of conterfeiting. Wang Zhe is a TV program editor. She thinks that many Shan Zhai vedio products reveal the secret behind the prosperity of counterfeit culture products."The original TV versions of 'Dream of Red Mansion' are often not as funny as the Shan Zhai version. Easy access to modern technology have made it easy for average people to express themselves through these vedio products.

"Although people hold different views toward Shan Zhai products and culture, people like Li Xinyan believe that manufacturers can't sustain by simply copying the hard work of others."For Shan Zhai dealers, if they only clone other people's products or image, it may give them limited short-term benefits like increased attention or profits. But it's not a good thing for long-term development. Creating your own identity is key."

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